When Colin and I started tossing the idea around about setting up a blog, the first challenge was coming up with a name. We threw around a number of ideas, many of which did not work and others that were taken by legitimate bloggers, others by squatters.

Finally, we settled on CRM outsiders. I love the name and I think it fits the intentions of this blog perfectly, two industry pundits commenting on industry trends based on years of experience. This blog is about our experience of moving to the “vendor” side. Plenty of people have followed this path before us but few have documented what a strange and thrilling passage it is. This blog will document our experience, observations and opinions about an industry we know deeply, while serving as an outlet for the writers we still are.

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