Posted in Application Design, Open Source, SaaS, SugarCRM, cloud computing on Dec 17th, 2008 No Comments »
I posted a few weeks ago about Microsoft’s vendor financing campaign, and it does make sense. Denis Pombriant makes a nice point in his latest CRM Buyer column about how vendor financing can “decentralize credit” and act as a nice stimulus. I agree – but I see vendor financing in two ways. I think for [...]
Posted in Random, social media, web 2.0 on Dec 16th, 2008 No Comments »
OK, so I could not work “Have it Your Way” into the title…and saying Burger Kings viral marketing is “Well Done” because even I have standards when it comes to bad puns. But after checking out Burger King’s latest marketing concept “Flame” I have to hand it to them – this is a great campaign.
What [...]
Posted in CRM, Open Source, SugarCRM, cloud computing on Dec 16th, 2008 2 Comments »
I’ve taken note of a number of articles, including those by Paul Greenberg and Larry Dignan, all predicting companies to keep an eye on for 2009, whether they’re directly related to CRM or not. Here’s my two cents…
If there is a common thread, it’s certainly the recession, and how a vendor’s business model is poised [...]
Posted in CRM, SugarCRM, cloud computing on Dec 15th, 2008 1 Comment »
For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it.
I found those comments, courtesy of a feature article in today’s Wall Street Journal, a great way of summing up the crossroads marketers currently find themselves at. But whereas the concept of importing sales leads or [...]
Posted in Application Design, CRM, SugarCRM, cloud computing, web 2.0 on Dec 15th, 2008 4 Comments »
I have one more cool use case scenario for some of the new features in the Sugar Cloud Services release – multi-channel, embedded inexpensive training tools.
OK, here’s how I see this working:
With the new Sugar Portal Dashlets and Social feeds, users can embed any variety of multi-channel entities into the Sugar UI. This includes YouTube [...]
Posted in CRM on Dec 12th, 2008 1 Comment »
I’m a fan of NBC’s The Office, which in addition to its entertainment value, also does a good job of highlighting some of our industry’s more compelling aspects.
That said, I’ve recently been getting bombarded by XM satellite radio, as my subscription for my car ran out and they’ve been trying to resign me. In a [...]
Posted in CRM, SugarCRM, cloud computing, web 2.0 on Dec 12th, 2008 No Comments »
I just got off a webinar planning call with a customer and the customer noted something that made my Sugar Cloud Connectors ears ring.
The customer noted that prior to their deployment of Sugar Professional, they hired temporary personnel to search the web for information about their prospects, performing Google searches and entering data into a [...]
Posted in Open Source, SugarCRM on Dec 11th, 2008 1 Comment »
John Perez posted a nice article yesterday offering 25 open source alternatives to proprietary software I’ve been reading a lot of posts lately concerning the recession and the outcome on the tech industry, and open source specifically.
Recessions for the tech industry are scary…they always are. But what has always been a catalyst for businesses to [...]
Posted in Application Design, CRM, SugarCRM, cloud computing, social media, web 2.0 on Dec 11th, 2008 No Comments »
CIOZone has a good article on how to navigate the new world of Social CRM or CRM 2.0 (take your pick as to the buzzword of the day).
I think the best point is made here:
Understand the social computing solutions landscape. You must learn to navigate an emerging CRM solutions landscape that includes both traditional solutions [...]
Posted in Application Design, CRM, SugarCRM, social media, web 2.0 on Dec 10th, 2008 No Comments »
As I noted jokingly in my last post, I am seriously loving the Twitter-like capabilities of the Sugar Feeds in the new release. It has all the advantages of Twitter, but none of the disadvantages…
For one, I don’t need to make sure I’m following anyone, or they are following me. I don’t need to set [...]
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