Comments on: Is Search Engine Optimization Still Relevant? http://www.crmoutsiders.com/2009/03/31/is-search-engine-optimization-still-relevant/?utm_source=rss&utm_medium=rss&utm_campaign=is-search-engine-optimization-still-relevant Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Chad http://www.crmoutsiders.com/2009/03/31/is-search-engine-optimization-still-relevant/comment-page-1/#comment-1134 Chad Wed, 01 Apr 2009 19:12:52 +0000 http://www.crmoutsiders.com/?p=699#comment-1134 Of course search engine results are still relevant. I mean, come on, you may have a few followers on twitter, but 90% of the nation doesn't know what that is (regardless of how much media attention it has recently). Old tech is not bad tech. In fact, I still find myself going to the phone book to find people. That's a product of poor search results and idiots not even putting a phone number on their "contact us" web page. Does your company have a Yellow Pages ad? If you sell to consumers it does. Would you suggest dropping that ad because newer technologies are available? Also, I've noticed a trend of people getting even lazier with their internet usage. Half of the "searches" that get to our site are searches for our domain name without the .com. Either they typed the URL into a Google toolbar or they where too lazy to type the .com. Either way, search is just as important today - maybe more so. Of course search engine results are still relevant. I mean, come on, you may have a few followers on twitter, but 90% of the nation doesn’t know what that is (regardless of how much media attention it has recently). Old tech is not bad tech. In fact, I still find myself going to the phone book to find people. That’s a product of poor search results and idiots not even putting a phone number on their “contact us” web page. Does your company have a Yellow Pages ad? If you sell to consumers it does. Would you suggest dropping that ad because newer technologies are available? Also, I’ve noticed a trend of people getting even lazier with their internet usage. Half of the “searches” that get to our site are searches for our domain name without the .com. Either they typed the URL into a Google toolbar or they where too lazy to type the .com. Either way, search is just as important today – maybe more so.

]]> By: Jim http://www.crmoutsiders.com/2009/03/31/is-search-engine-optimization-still-relevant/comment-page-1/#comment-1133 Jim Wed, 01 Apr 2009 18:43:37 +0000 http://www.crmoutsiders.com/?p=699#comment-1133 Shouldn't your title be "Are AdWords Still Relevant"? SEO is about optimizing a page's visible and invisible content so it will rank well in the natural search results of any search engine. Having well designed pages for both people and for search engines helps match ideal customers with their desired solution. If someone searches for "free CRM software" the best place to be is in the top 3 search results. The AdWords area is for product and services which don't have those positions and have to pay to get placement on the first page. Oddly SugarCRM doesn't rank highly for "free CRM software" but does rank well for "open source CRM" and "CRM Software" in the natural search results for Google. There is no reason for them to pay for AdWords. Other terms SugarCRM would be smart to go after would be "SaaS CRM Software", "trial CRM software" and "CRM software ROI". I suspect these are highly searched terms for people starting a search for CRM software solutions. Shouldn’t your title be “Are AdWords Still Relevant”?

SEO is about optimizing a page’s visible and invisible content so it will rank well in the natural search results of any search engine. Having well designed pages for both people and for search engines helps match ideal customers with their desired solution.

If someone searches for “free CRM software” the best place to be is in the top 3 search results. The AdWords area is for product and services which don’t have those positions and have to pay to get placement on the first page.

Oddly SugarCRM doesn’t rank highly for “free CRM software” but does rank well for “open source CRM” and “CRM Software” in the natural search results for Google. There is no reason for them to pay for AdWords.

Other terms SugarCRM would be smart to go after would be “SaaS CRM Software”, “trial CRM software” and “CRM software ROI”. I suspect these are highly searched terms for people starting a search for CRM software solutions.

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