Comments on: Does a Google Acquisition of Twitter Make Sense? Yes, Maybe… http://www.crmoutsiders.com/2009/04/03/does-a-google-acquisition-of-twitter-make-sense-yes-maybe/ Former analyst and journalist discuss CRM from the vendor-side Fri, 03 Sep 2010 21:03:03 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Owan Hunte http://www.crmoutsiders.com/2009/04/03/does-a-google-acquisition-of-twitter-make-sense-yes-maybe/comment-page-1/#comment-1163 Owan Hunte Sun, 05 Apr 2009 04:04:45 +0000 http://www.crmoutsiders.com/?p=706#comment-1163 I have to agree Martin, Google did do the right thing in keeping YouTube a distinct brand and I'm sure they would do the same with Twitter (at least for a good while). Google has proven themselves to be a company that understands how users browse and interface with the web so I'm sure they will do their due diligence and execute careful planning in incorporating an app like twitter into their line of products and services. For now, we'll just have to watch this one and see where this leads. Personally, I think that Twitter should do what is in their best interest. For a start-up they exploded onto the mainstream and have experienced a phenomenal growth in usage and popularity in such a short time. Also, as stated on the <a href="http://blog.twitter.com/2009/04/sometimes-we-talk.html" rel="nofollow">Twitter blog</a>, "... Our goal is to build a profitable, independent company and we're just getting started." I guess the real crunch question that could make or break this Google/Twitter deal would be "Would the merger/buyout be beneficial to Twitter achieving it's short-term and long-term business goals and objectives or would it more than likely result in the opposite"? As I said, we'll just have to wait and see what the outcome will be. I have to agree Martin, Google did do the right thing in keeping YouTube a distinct brand and I’m sure they would do the same with Twitter (at least for a good while). Google has proven themselves to be a company that understands how users browse and interface with the web so I’m sure they will do their due diligence and execute careful planning in incorporating an app like twitter into their line of products and services. For now, we’ll just have to watch this one and see where this leads.

Personally, I think that Twitter should do what is in their best interest. For a start-up they exploded onto the mainstream and have experienced a phenomenal growth in usage and popularity in such a short time. Also, as stated on the Twitter blog, “… Our goal is to build a profitable, independent company and we’re just getting started.” I guess the real crunch question that could make or break this Google/Twitter deal would be “Would the merger/buyout be beneficial to Twitter achieving it’s short-term and long-term business goals and objectives or would it more than likely result in the opposite”?

As I said, we’ll just have to wait and see what the outcome will be.

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