http://www.crmoutsiders.com/2009/04/09/social-media-is-not-a-closing-tool-but-neither-is-crm/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-is-not-a-closing-tool-but-neither-is-crm Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.crmoutsiders.com/2009/04/09/social-media-is-not-a-closing-tool-but-neither-is-crm/comment-page-1/#comment-1193 Zachary Krebs Thu, 09 Apr 2009 19:52:35 +0000 http://www.crmoutsiders.com/?p=715#comment-1193 Enjoyed the article. Some people are deal-closers, some people are not. Information is just information, unless someone uses it in a skillful way. SugarCRM, or *.CRM are just tools in your toolset. Some tools are more appropriate than others, depending on the situation. Social Media is also a tool, and should be available as a module in a CRM system so it can be used when needed, and hidden when not. Enjoyed the article. Some people are deal-closers, some people are not. Information is just information, unless someone uses it in a skillful way. SugarCRM, or *.CRM are just tools in your toolset. Some tools are more appropriate than others, depending on the situation. Social Media is also a tool, and should be available as a module in a CRM system so it can be used when needed, and hidden when not.

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