Posted in CRM, social media, twitter, web 2.0 on Apr 23rd, 2009 1 Comment »
Digital marketing, or termed by some as marketing 2.0, is a broad term that can encompass a multitude of discplines ranging from online advertising and social media to customer acquisition. So it doesn’t surprise me to see the results of this CMO survey show that most marketing executives aren’t garnering the results they anticipated out [...]
Posted in CRM, twitter, web 2.0 on Apr 23rd, 2009 1 Comment »
The Twitter user Salesreach asked a great question, in true Twitter fasion: “How would you describe Sales 2.0 in 140 characters?” Tough to do, actually. I responded with: Sales 1.0 was mono-directional “pitching”; sales 2.0 is about engaging in a dialog to lead prospects to the right sales decision. I think it’s an “OK” stab [...]
Posted in CRM on Apr 22nd, 2009 1 Comment »
In follow-up discussions with a former colleague of mine over at Datamonitor, I came across a company called CosmoCom, which among other services, provides call centers with video-enabled solutions. Needless to say there’s a ton of potential here. Call centers no longer limited to the voice medium could offer huge bonuses in terms of the [...]
Posted in cloud computing, SugarCRM, Take of the Week on Apr 22nd, 2009 No Comments »
The latest Outsiders Take of the Week (Given my laziness in getting these out – maybe I should call them Outsiders Take of the Every Now and Again) is available…this time yours truly pontificates on the different flavors of cloud computing that are available in an open cloud enviornment. Check it out here…
Posted in social media, twitter, web 2.0 on Apr 22nd, 2009 No Comments »
Getting into Twitter and not sure who to follow? Well, Twibes has sprung up to solve that very problem. The concept is simple – users sign in and select Twitter members they feel are worth following…think of it as word-of-mouth marketing for individuals and not just brands – tying in to what I was saying [...]
Posted in CRM, social media, web 2.0 on Apr 21st, 2009 No Comments »
I spoke with a retail customer today that recently conducted a survey to understand what factors play into how consumers choose where to shop online – especially when money is tight. Out of 1000 participates, they found 57 percent say that price is the most important factor….no-brainer there…while another 20 percent named free shipping as [...]
Posted in social media, web 2.0 on Apr 21st, 2009 No Comments »
Still haven’t fully jumped on the social media bandwagon? Still unsure of all the terms? Still looking for ways your company can leverage word-of-mouth marketing? Well, you can find the answers among these 50 podcasts on social media. It’s a good list, and while the list itself is long, at least you’ll be listening to [...]
Posted in CRM, social media, SugarCRM on Apr 21st, 2009 1 Comment »
One of the factors that lead to the rapid growth at SugarCRM was the decision to operate the sales and marketing operations under a pull methodology, not a push methodology. Simply put – SugarCRM leveraged all of the activity and interest the Community Edition generated (and still does today) as well as other marketing activities [...]
Posted in cloud computing, Open Source, SaaS on Apr 21st, 2009 1 Comment »
Debates such as these always make me smile, as both models are aging dinosaurs that won’t really matter in a few years. For a small percentage of smaller businesses looking for basic functionality out-of-the-box, I can see where discussions such as these still hold merit. But for the vast majority of businesses moving forward, multi-tenant [...]
Posted in CRM, social media, twitter, web 2.0 on Apr 20th, 2009 2 Comments »
I recorded an interesting webinar the other day with SugarCRM co-founder Clint Oram, and a question came up asking “How do you measure your social CRM or social media interactions in terms of metrics?” It is a good question, really. Clint offered some sensible insight – pointing out that in their barest sense, all too [...]
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