http://www.crmoutsiders.com/2009/07/06/defining-social-crmfor-good-this-time/?utm_source=rss&utm_medium=rss&utm_campaign=defining-social-crmfor-good-this-time Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.crmoutsiders.com/2009/07/06/defining-social-crmfor-good-this-time/comment-page-1/#comment-1607 Chris Bucholtz Tue, 07 Jul 2009 21:51:58 +0000 http://www.crmoutsiders.com/?p=845#comment-1607 Until Social CRM really evolves into a set of prerequisite features, processes and understood uses (which may well never happen), I think it's going to be the aspect of CRM where nimble, imaginitive companies can truly gain competitive advantage. There's no one-size-fits-all set of requirements for SCRM; instead you have to understand the social media landscape, understand where your customers are and which technologies are most beneficial to you in reaching them, and assemble a technology approach and a human strategy from the components that exist today. They say every CRM is a custom implementation; that will only become more true as Social CRM becomes more widely employed. Until Social CRM really evolves into a set of prerequisite features, processes and understood uses (which may well never happen), I think it’s going to be the aspect of CRM where nimble, imaginitive companies can truly gain competitive advantage. There’s no one-size-fits-all set of requirements for SCRM; instead you have to understand the social media landscape, understand where your customers are and which technologies are most beneficial to you in reaching them, and assemble a technology approach and a human strategy from the components that exist today. They say every CRM is a custom implementation; that will only become more true as Social CRM becomes more widely employed.

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