http://www.crmoutsiders.com/2009/07/27/socila-network-profliferation-and-migration-good-or-bad-for-marketers/?utm_source=rss&utm_medium=rss&utm_campaign=socila-network-profliferation-and-migration-good-or-bad-for-marketers Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.crmoutsiders.com/2009/07/27/socila-network-profliferation-and-migration-good-or-bad-for-marketers/comment-page-1/#comment-1705 Chris Heggem Tue, 28 Jul 2009 17:37:06 +0000 http://www.crmoutsiders.com/?p=870#comment-1705 As a Marketing Manager for a startup, I know full well that social networks are a great way to drive traffic. In fact, the majority of our traffic is originally derived from social networks and social media. It is extremely important to note that 2.0 marketing is extremely fluid. What works one day may not work the next. Like Rebecca said, this is bad for lazy marketers because it is difficult to create a formulaic campaign that has any sort of longevity. Marketers need to spend time scrutinizing the analytics and seeing where the best ROI is coming from (Twitter, Facebook, LinkedIn Groups, Blogs, etc.). As a Marketing Manager for a startup, I know full well that social networks are a great way to drive traffic. In fact, the majority of our traffic is originally derived from social networks and social media. It is extremely important to note that 2.0 marketing is extremely fluid. What works one day may not work the next. Like Rebecca said, this is bad for lazy marketers because it is difficult to create a formulaic campaign that has any sort of longevity. Marketers need to spend time scrutinizing the analytics and seeing where the best ROI is coming from (Twitter, Facebook, LinkedIn Groups, Blogs, etc.).

]]> http://www.crmoutsiders.com/2009/07/27/socila-network-profliferation-and-migration-good-or-bad-for-marketers/comment-page-1/#comment-1699 Rebecca Caroe Mon, 27 Jul 2009 18:56:51 +0000 http://www.crmoutsiders.com/?p=870#comment-1699 I think good for good marketers and bad for lazy ones. If you know your audiences, listen and converse (not blast at) them you'll find niche sites appropriate for your niche communications. If you can't be bothered doing anything other than rented list direct mail and mass media advertising, these will be irrelevant and the conversations they spawn un-noticed by your brand. BTW i would personally avoid getting involved with any un-moderated groups. They are usually trouble. I think good for good marketers and bad for lazy ones. If you know your audiences, listen and converse (not blast at) them you’ll find niche sites appropriate for your niche communications.
If you can’t be bothered doing anything other than rented list direct mail and mass media advertising, these will be irrelevant and the conversations they spawn un-noticed by your brand.
BTW i would personally avoid getting involved with any un-moderated groups. They are usually trouble.

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