http://www.crmoutsiders.com/2009/10/22/getting-to-the-decision-makers-with-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=getting-to-the-decision-makers-with-social-media Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 http://www.crmoutsiders.com/2009/10/22/getting-to-the-decision-makers-with-social-media/comment-page-1/#comment-2116 Janitorial Services Thu, 29 Oct 2009 19:59:11 +0000 http://www.crmoutsiders.com/?p=1044#comment-2116 I have had a few prospects reach me through social media. I have found if there are groups related to an industry or market, and you are able to take a consultative approach it can be effective. I have had a few prospects reach me through social media. I have found if there are groups related to an industry or market, and you are able to take a consultative approach it can be effective.

]]> http://www.crmoutsiders.com/2009/10/22/getting-to-the-decision-makers-with-social-media/comment-page-1/#comment-2110 Doug Fentiman - Robert Maxim International Tue, 27 Oct 2009 17:20:51 +0000 http://www.crmoutsiders.com/?p=1044#comment-2110 Social media has enabled access to key people that previously stone walled any approach. Most express surprise that many attempts were made to contact them through postal mail, e-mail, phone, and in person. Even though they were open to, if not actively seeking, our auto repair website marketing products, they often had an undiscriminating protective wall that blocked all avenues of contact. Social media has allowed us to broadcast to a very targeted market. The main difference is that it is the prospect who decides to make the initial contact. Social media has enabled access to key people that previously stone walled any approach. Most express surprise that many attempts were made to contact them through postal mail, e-mail, phone, and in person. Even though they were open to, if not actively seeking, our auto repair website marketing products, they often had an undiscriminating protective wall that blocked all avenues of contact. Social media has allowed us to broadcast to a very targeted market. The main difference is that it is the prospect who decides to make the initial contact.

]]> http://www.crmoutsiders.com/2009/10/22/getting-to-the-decision-makers-with-social-media/comment-page-1/#comment-2104 Ian Greenleigh - DriveBuy Tech Fri, 23 Oct 2009 21:11:24 +0000 http://www.crmoutsiders.com/?p=1044#comment-2104 I have already concluded that my favorite way to leverage social media is as a means of access, exactly as you say. I've even been contacted BY decision makers I wasn't even reaching out to simply because of a tweet or comment I left here or there. It is no substitute for phone and in person, but in terms of establishing a line to industry leader X, it's an invaluable tool. I have already concluded that my favorite way to leverage social media is as a means of access, exactly as you say. I’ve even been contacted BY decision makers I wasn’t even reaching out to simply because of a tweet or comment I left here or there. It is no substitute for phone and in person, but in terms of establishing a line to industry leader X, it’s an invaluable tool.

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