Comments on: The Evolution of Social Media’s ROI http://www.crmoutsiders.com/2009/10/28/theh-evolution-of-social-medias-roi/?utm_source=rss&utm_medium=rss&utm_campaign=theh-evolution-of-social-medias-roi Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Graham http://www.crmoutsiders.com/2009/10/28/theh-evolution-of-social-medias-roi/comment-page-1/#comment-2148 Graham Wed, 04 Nov 2009 20:21:39 +0000 http://www.crmoutsiders.com/?p=1050#comment-2148 Good posting on the Social Media concepts. For quantitative marketers, all marketing, including Social Media needs to be evaluated based on ROI. I wrote a full post on the ROI of Twitter, or lack there of (http://musings-and-observations.blogspot.com/2009/06/twitter-show-me-roi.html). Does anybody have a Twitter ROI to share? Good posting on the Social Media concepts. For quantitative marketers, all marketing, including Social Media needs to be evaluated based on ROI. I wrote a full post on the ROI of Twitter, or lack there of (http://musings-and-observations.blogspot.com/2009/06/twitter-show-me-roi.html). Does anybody have a Twitter ROI to share?

]]> By: Michael Morgan http://www.crmoutsiders.com/2009/10/28/theh-evolution-of-social-medias-roi/comment-page-1/#comment-2115 Michael Morgan Thu, 29 Oct 2009 19:11:51 +0000 http://www.crmoutsiders.com/?p=1050#comment-2115 I agree with this comment. ROI always has been and always will be important. From a social media perspective, it is still all about visibility and attention. Before social media, we used other tools to generate the attention and attract potential customers to our interaction points. Now, with social media, we just have different tools to create those interactions (and greater potential interaction points). The end goal is still more interactions that will convert to more sales. If your social media strategy is not increasing sales of your product, you have the wrong strategy. I agree with this comment. ROI always has been and always will be important. From a social media perspective, it is still all about visibility and attention. Before social media, we used other tools to generate the attention and attract potential customers to our interaction points. Now, with social media, we just have different tools to create those interactions (and greater potential interaction points). The end goal is still more interactions that will convert to more sales. If your social media strategy is not increasing sales of your product, you have the wrong strategy.

]]> By: SKI http://www.crmoutsiders.com/2009/10/28/theh-evolution-of-social-medias-roi/comment-page-1/#comment-2113 SKI Thu, 29 Oct 2009 13:42:54 +0000 http://www.crmoutsiders.com/?p=1050#comment-2113 Great thought-provoking article. Picture perfect right up to, but not including the conclusion. ROI is a significant metric. Of course one's specific mileage will vary according to the specific mission statement (assuming one can find the corporate Mission Statement to see how actions are measuring up against intent; but I digress). Talk of intangibles is so "dot com meltdownish" as to be just wrong. Marginal businesses are vanishing from the landscape at record speed. ROI is not a four letter word. Measuring "indirect impact" will have to wait until my business once again has excess money I do not know how to spend. -ski Great thought-provoking article. Picture perfect right up to, but not including the conclusion.

ROI is a significant metric. Of course one’s specific mileage will vary according to the specific mission statement (assuming one can find the corporate Mission Statement to see how actions are measuring up against intent; but I digress).

Talk of intangibles is so “dot com meltdownish” as to be just wrong. Marginal businesses are vanishing from the landscape at record speed. ROI is not a four letter word. Measuring “indirect impact” will have to wait until my business once again has excess money I do not know how to spend.

-ski

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