Posted in CRM, social CRM, social media, SugarCRM, twitter, web 2.0 on Oct 16th, 2009 2 Comments »
Just read an article that social networking tools like Twitter and LinkedIn are allowing users to create lists to better segment their networks. Yeah, and? While there is some benefit to being able to understand the demographics of your social networks – what is more important in my opinion is the ability to quickly take [...]
Posted in Conferences, CRM, Open Source, SugarCRM on Oct 15th, 2009 No Comments »
The CRM Expo in Nurnberg, Germany is one of the largest CRM trade shows in the world, and definitely the biggest annual CRM event in the EU. So, it was a great honor for us at SugarCRM to hear that for the third straight year, one of our customers was named a winner for the [...]
Posted in Application Design, CRM, Open Source, SugarCRM on Oct 14th, 2009 No Comments »
Based on recent comments from Hewlett-Packard management, many industry pundits are predicting 2010 to be a good year for IT spending. This is Forbes.com article cites the need for many businesses to replace outdated software and hardware deployments that predate Y2K. Along those same lines, we’re seeing a trend develop here at SugarCRM: the use [...]
Posted in CRM, social media, SugarCRM on Oct 14th, 2009 3 Comments »
As a B2B marketer in the technology space, I always like to see how less technical companies are handling marketing. For many of us who have been around CRM systems, a technology-aided marketing program is an afterthought. So, I got a nice refreshing view on the state of marketing at an event I attended yesterday. [...]
Posted in Call Center, CRM, social CRM, social media, SugarCRM, twitter, web 2.0 on Oct 12th, 2009 No Comments »
One of the main reasons I like Paul Greenberg so much, apart from him being a great guy and a good friend, is that he really, really dislikes taking sides among technology providers. As an analyst, I valued my independence from vendors above all else, and maybe that is why Paul and I got along [...]
Posted in CRM, social CRM, social media, twitter, web 2.0 on Oct 12th, 2009 No Comments »
I came across a great blog, and its accompanying image, detailing the importance that social media will increasingly play in B2B marketing. As the image shows, the multitude of different mediums that B2B marketers, or for that matter, any marketer has to track is daunting. I think it raises an interesting question, is it simply [...]
Posted in CRM, social CRM, social media, web 2.0 on Oct 8th, 2009 No Comments »
Until recently, calculating a customer’s lifetime value, typically defined as the direct contribution a customer makes over a period of time toward a company’s profitability, has been just that…direct. But with social media, what about the impact of indirect customers, the ones that aren’t spending a whole lot on your company but are engaged socially [...]
Posted in CRM, social CRM, social media, SugarCRM, web 2.0 on Oct 7th, 2009 No Comments »
Just saw on the wires that SugarCRM partner and sales 2.0 innovator InsideView had a very impressive third quarter. The company saw nearly 300% revenue growth versus the year ago quarter. The fact that InsideView and other companies are starting to see real momentum leads me to believe we are seeing a major saturation point. [...]
Posted in Application Design, cloud computing, Open Source on Oct 7th, 2009 No Comments »
Gartner recently conducted a study and found that the majority of new cloud computing deployments through 2012 will be private, not public clouds. The quote from research vice president Phil Dawson says it all: Larger organisations will continue to have an IT organization that manages and deploys IT resources internally. Some of these will be [...]
Posted in Application Design, cloud computing, CRM, e-commerce, Open Source, SaaS, SugarCRM on Oct 6th, 2009 2 Comments »
Colin makes some good points below on the DataSync announcement that it has created an SMB suite covering CRM, accounting and content management – all available at a single low price and delivered via a cloud-computing model. As Colin notes – this a great way for SMB’s to cover a lot of bases with one [...]
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