Posted in Application Design, CRM, social CRM, social media, twitter, web 2.0 on Feb 24th, 2010 1 Comment »
I just had a series of great calls with analysts today, including the always erudite Denis Pombriant. And I also met with the founders of a cool new company called BeRelevant. Both these meetings got me thinking, as usual.
Denis and I had a great talk about getting back to the business value of CRM – [...]
Posted in CRM, Conferences, Customer Conversations, SugarCRM on Feb 24th, 2010 No Comments »
Just a shout out to all of the German and EU at large readers of Outsiders who are attending CeBIT this year. SugarCRM will be well represented at the event – with some of our partners showing off cool integrations and customer success stories.
Sugar partner PSTech will be exhibiting its Sugar/Cisco integration – powering next [...]
Posted in CRM, Random, SugarCRM, social CRM, social media on Feb 19th, 2010 1 Comment »
I had a very interesting talk with one of our great Sugar users, Martin Umeh who is a sales manager at Control Technology. Apart from having an awesome name, Martin is a very bright guy when it comes to CRM adoption, and just has a great sales mind.
We were discussing the fact that major telco [...]
Posted in Application Design, CRM, SugarCRM, cloud computing, salesforce.com, social CRM, social media, twitter, web 2.0 on Feb 17th, 2010 7 Comments »
I am supposed to be finishing up a slide deck for a conference speech I am giving (which was due on Friday) and also extending invites to customers for SugarCon (maybe if some of you readers register I can kill at least two birds here – please?). But in my usual scatterbrained manner I was [...]
Posted in Conferences, Open Source, SugarCRM on Feb 16th, 2010 1 Comment »
I often forget these days how the world of technology used to be…closed systems, expensive and exhaustive buying cycles, frustrating integration scenarios. It’s amazing that in just about a decade, open source was able to supplant entrenched industry leaders in many sectors, and continues to disrupt and force major re-thinking across every IT sector.
But where [...]
Posted in CRM, SugarCRM, social CRM, social media, twitter on Feb 12th, 2010 No Comments »
A small side conversation I had with some of the participants in the Social SCM Summit in DC this week revolved around successful social CRM strategies. I know, isn’t that the whole reason we braved the snow in the first place? But this was more of a discussion around what intangibles are involved in successful [...]
Posted in social CRM, social media, twitter on Feb 9th, 2010 2 Comments »
I am just sitting back in my hotel room and taking stock after day one of a great Social CRM Summit put on by Paul Greenberg and his group of CRM Experts at BPT partners here in DC. Now, apart from being essentially snowed in indefinitely, I am really glad I came.
We had some great [...]
Posted in CRM, SugarCRM, social CRM, social media, web 2.0 on Feb 5th, 2010 2 Comments »
I have been reading a lot of Esteban Kolsky’s writing these days. And not just because he is going to be participating in the social media track at SugarCon this year.
Esteban makes a lot of great points about how concepts like Enterprise 2.0 bleed into a total Social CRM – or really any “customer-centric” company [...]
Posted in CRM, SugarCRM, social CRM, social media, twitter on Feb 1st, 2010 1 Comment »
In my monthly Outsiders poll, I asked the question “What will be your largest sales and marketing project in 2010?” The choices for answers were: Building Out Sales Force; Traditional CRM Deployment; Social Media Strategy Development; Multi-Channel Marketing Strategy and “Other.”
I may preach the importance of leveraging social media and engaging with customers across new [...]
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