Comments on: Social Media Trumps Sales Force Expansion in Monthly Poll

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By: Matt Handal

Matt Handal — Tue, 02 Feb 2010 02:45:16 +0000

I’m not sold on this idea that social media should be integrated into CRM. The problem with CRM systems is that they try to do everything, and as a result seemed to have lost focus. These are no longer tools that help you develop and maintain client relationships. That should be the largest sales and marketing project for most firms.

I got together with a group of rainmakers and did a series of posts about rethinking the perfect CRM. You can check it out at http://www.helpeverybodyeveryday.com/marketing-101/134-the-perfect-crm-for-aec-firms

I’d love to hear your comments!