Comments on: SugarCon Speaker Spotlight: MindTouch CEO Aaron Fulkerson http://www.crmoutsiders.com/2010/03/25/sugarcon-speaker-spotlight-mindtouch-ceo-aaron-fulkerson/?utm_source=rss&utm_medium=rss&utm_campaign=sugarcon-speaker-spotlight-mindtouch-ceo-aaron-fulkerson Former analyst and journalist discuss CRM from the vendor-side Thu, 09 Feb 2012 18:49:59 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Mitch Lieberman http://www.crmoutsiders.com/2010/03/25/sugarcon-speaker-spotlight-mindtouch-ceo-aaron-fulkerson/comment-page-1/#comment-2851 Mitch Lieberman Fri, 02 Apr 2010 21:41:49 +0000 http://www.crmoutsiders.com/?p=1292#comment-2851 Steven, I think your comments are spot on, and the straight answer is yes. To take it even further, the customer needs to be central to the company thinking. The next step is Customer Co-Creation, something articulated quite well by Graham Hill - in his post http://j.mp/scrmccc . Some would say that the extended relationship with the company is as valuable as the product being purchased - I am not there yet, but working on it. Mitch Lieberman Vice President, Strategic Solutions - SugarCRM Steven,

I think your comments are spot on, and the straight answer is yes. To take it even further, the customer needs to be central to the company thinking. The next step is Customer Co-Creation, something articulated quite well by Graham Hill – in his post http://j.mp/scrmccc . Some would say that the extended relationship with the company is as valuable as the product being purchased – I am not there yet, but working on it.

Mitch Lieberman
Vice President, Strategic Solutions – SugarCRM

]]> By: Steven Forth http://www.crmoutsiders.com/2010/03/25/sugarcon-speaker-spotlight-mindtouch-ceo-aaron-fulkerson/comment-page-1/#comment-2842 Steven Forth Tue, 30 Mar 2010 16:54:19 +0000 http://www.crmoutsiders.com/?p=1292#comment-2842 Interesting post, but I am left wondering if there is a role for the Customer in a collaborative CRM? Would we be able to sell value more effectively if we had better conversations with the customer and if the CRM supported these conversations? Interesting post, but I am left wondering if there is a role for the Customer in a collaborative CRM? Would we be able to sell value more effectively if we had better conversations with the customer and if the CRM supported these conversations?

]]> By: » In the media Aaron Roe(bot) Fulkerson http://www.crmoutsiders.com/2010/03/25/sugarcon-speaker-spotlight-mindtouch-ceo-aaron-fulkerson/comment-page-1/#comment-2833 » In the media Aaron Roe(bot) Fulkerson Sun, 28 Mar 2010 06:14:18 +0000 http://www.crmoutsiders.com/?p=1292#comment-2833 [...] open source and open standards in collaboration. Furthermore, there’s a recent interview of me at CRM Outsider where I talk about Social CRM and Enterprise 2.0. I’m speaking at SugarCon in April, I write [...] [...] open source and open standards in collaboration. Furthermore, there’s a recent interview of me at CRM Outsider where I talk about Social CRM and Enterprise 2.0. I’m speaking at SugarCon in April, I write [...]

]]> By: Social CRM and Enteprise 2.0 at SugarCon | MindTouch, Inc Blog http://www.crmoutsiders.com/2010/03/25/sugarcon-speaker-spotlight-mindtouch-ceo-aaron-fulkerson/comment-page-1/#comment-2831 Social CRM and Enteprise 2.0 at SugarCon | MindTouch, Inc Blog Sat, 27 Mar 2010 16:04:10 +0000 http://www.crmoutsiders.com/?p=1292#comment-2831 [...] I’ll be in San Francisco for SugarCon in April and then I’ll be at the Olliance Open Source Think Tank in Napa immediately thereafter. I’m speaking at SugarCon about Collaborative/Social CRM and Enterprise 2.0. There is an interview about my the talk I’m giving posted at CRM Outsiders. [...] [...] I’ll be in San Francisco for SugarCon in April and then I’ll be at the Olliance Open Source Think Tank in Napa immediately thereafter. I’m speaking at SugarCon about Collaborative/Social CRM and Enterprise 2.0. There is an interview about my the talk I’m giving posted at CRM Outsiders. [...]

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