Archive for the 'Conferences' Category


Before delving into my continued spotlights on some key SugarCon sessions, I wanted to thank Mitch Lieberman for stepping in and adding some great ideas, opinions and observations on outsiders. Welcome, Mitch.
OK, now, one of the things I used to love/hate about CRM systems was the reporting. Or I should note – the lack of [...]

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Leading up to the SugarCon event, I will be highlighting some of our partners speaking at the event. SugarCRM has created an amazing ecosystem of technology, ISV and VARs in only a few short years. These companies are doing a lot of cool things that either tie-in to SugarCRM, or simply better enable your CRM [...]

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A lot of companies still fail to see the value of CRM versus contact management or simple SFA because they simply do not understand the value of underlying workflows in a true CRM platform like Sugar.
Workflow is the magic bean that turns a static database into a living process execution system. Workflow makes workers better [...]

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Looking back over my last few posts – a few things jumped out at me. What is normally a blog containing (what I’d like to think of as) useful thoughts on CRM and customer strategy, has become to the casual observer an advertising channel for what some would see as a vendor’s user conference.
That is [...]

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CRM systems are great at traditional sales automation, and many are pretty strong in terms of providing customer support and service automation tools. But in my opinion, the area where a lot of CRM deployments stall is in the marketing department.
I think this is the case for two reasons. One – marketing is still taking [...]

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OK, here is day two of my SugarCon Spotlight series, highlighting what I feel will be some of the “can’t miss” sessions at SugarCon.
Today’s Pick:  Navigating Sugar – Less Clicks, More Action
Now, every single CRM system will tell you – “hey, our CRM system has every feature in the world – AND it’s easy to [...]

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Wanna come check out all the awesome sessions and killer events at SugarCon?  (I know I am stoked for the evening event at the Academy of Sciences – we literally have the whole place to ourselves – sweet!)
How would you like to do all this for FREE?
Yes, Free.
Simply get on Twitter – and tell us [...]

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First, please allow me to introduce myself; Mitch Lieberman here, making a guest appearance on CRM Outsiders. Some of you may know me already, and for some I am an unknown. I do lots of different things for SugarCRM, among them is to beat up the regular author of this blog, asking him to write [...]

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We are in the home stretch leading into SugarCon, the biggest CRM event of the year (as far as I’m concerned).It’s going to be an amazing event.
Originally, I wanted to do a series of posts a-la Steven Colbert’s “Better Know a District” which highlighted every session we were putting on. Then, I realized that a) [...]

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Just a shout out to all of the German and EU at large readers of Outsiders who are attending CeBIT this year. SugarCRM will be well represented at the event – with some of our partners showing off cool integrations and customer success stories.
Sugar partner PSTech will be exhibiting its Sugar/Cisco integration – powering next [...]

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