Archive for the 'Conferences' Category


A lot of companies still fail to see the value of CRM versus contact management or simple SFA because they simply do not understand the value of underlying workflows in a true CRM platform like Sugar.
Workflow is the magic bean that turns a static database into a living process execution system. Workflow makes workers better [...]

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Looking back over my last few posts – a few things jumped out at me. What is normally a blog containing (what I’d like to think of as) useful thoughts on CRM and customer strategy, has become to the casual observer an advertising channel for what some would see as a vendor’s user conference.
That is [...]

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CRM systems are great at traditional sales automation, and many are pretty strong in terms of providing customer support and service automation tools. But in my opinion, the area where a lot of CRM deployments stall is in the marketing department.
I think this is the case for two reasons. One – marketing is still taking [...]

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OK, here is day two of my SugarCon Spotlight series, highlighting what I feel will be some of the “can’t miss” sessions at SugarCon.
Today’s Pick:  Navigating Sugar – Less Clicks, More Action
Now, every single CRM system will tell you – “hey, our CRM system has every feature in the world – AND it’s easy to [...]

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Wanna come check out all the awesome sessions and killer events at SugarCon?  (I know I am stoked for the evening event at the Academy of Sciences – we literally have the whole place to ourselves – sweet!)
How would you like to do all this for FREE?
Yes, Free.
Simply get on Twitter – and tell us [...]

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First, please allow me to introduce myself; Mitch Lieberman here, making a guest appearance on CRM Outsiders. Some of you may know me already, and for some I am an unknown. I do lots of different things for SugarCRM, among them is to beat up the regular author of this blog, asking him to write [...]

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We are in the home stretch leading into SugarCon, the biggest CRM event of the year (as far as I’m concerned).It’s going to be an amazing event.
Originally, I wanted to do a series of posts a-la Steven Colbert’s “Better Know a District” which highlighted every session we were putting on. Then, I realized that a) [...]

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Just a shout out to all of the German and EU at large readers of Outsiders who are attending CeBIT this year. SugarCRM will be well represented at the event – with some of our partners showing off cool integrations and customer success stories.
Sugar partner PSTech will be exhibiting its Sugar/Cisco integration – powering next [...]

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I often forget these days how the world of technology used to be…closed systems, expensive and exhaustive buying cycles, frustrating integration scenarios. It’s amazing that in just about a decade, open source was able to supplant entrenched industry leaders in many sectors, and continues to disrupt and force major re-thinking across every IT sector.
But where [...]

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SugarCON 2010 is officially upon us – insofar as nothing is official without a press release.
This year’s event is already proving to be bigger and better than ever. More tracks, more speakers, more fun, more…everything.
Stay tuned for some awesome keynotes, and be sure to check out the session tracks on the agenda page. There are [...]

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