Archive for the 'CRM' Category


It is amazing how quickly the marketplace around “social” fragmented into different focus areas. I guess this is to be expected. I mean, the nature of social media is pretty darn fragmented as it is. So it follows suit that the supporting market break off into several directions. I have had a lot of mildly [...]

Read Full Post »


Well, maybe the title is a bit misleading. The title of this post describes the results of my monthly poll for February (on hiatus this month as I’ll be primarily be using all of my social media mettle to get as many of my analyst, press, users, parts etc. in my universe to come together [...]

Read Full Post »


I have been guest posting here on Outsiders for only a short time. After this post, one may wonder whether I will be invited back for more, or not. So, I will quickly get to the point. Two things happened during this past week which drove me to write this post.

Mark Benioff wrote a great [...]

Read Full Post »


Before delving into my continued spotlights on some key SugarCon sessions, I wanted to thank Mitch Lieberman for stepping in and adding some great ideas, opinions and observations on outsiders. Welcome, Mitch.
OK, now, one of the things I used to love/hate about CRM systems was the reporting. Or I should note – the lack of [...]

Read Full Post »


Leading up to the SugarCon event, I will be highlighting some of our partners speaking at the event. SugarCRM has created an amazing ecosystem of technology, ISV and VARs in only a few short years. These companies are doing a lot of cool things that either tie-in to SugarCRM, or simply better enable your CRM [...]

Read Full Post »


This is a follow-up post from last weeks interview with Dharmesh Shah, Co-Author of Inbound Marketing and Founder of Hubspot, The series itself leads up to an even in Boston on March 23: Bridging the gap between Social Media hype and business value, sponsered by BrainSell. In addition to Dharmesh, we have an equally compelling [...]

Read Full Post »


Hi – me again, guess this may actually become a regular thing. Hope you can tolerate two wise guys coming at you from the same blog – both with attitude. I wanted to get out a quick post based on some great experiences this week. The interactions were on many different channels; Twitter, Email, Skype, [...]

Read Full Post »


A lot of companies still fail to see the value of CRM versus contact management or simple SFA because they simply do not understand the value of underlying workflows in a true CRM platform like Sugar.
Workflow is the magic bean that turns a static database into a living process execution system. Workflow makes workers better [...]

Read Full Post »


Looking back over my last few posts – a few things jumped out at me. What is normally a blog containing (what I’d like to think of as) useful thoughts on CRM and customer strategy, has become to the casual observer an advertising channel for what some would see as a vendor’s user conference.
That is [...]

Read Full Post »


CRM systems are great at traditional sales automation, and many are pretty strong in terms of providing customer support and service automation tools. But in my opinion, the area where a lot of CRM deployments stall is in the marketing department.
I think this is the case for two reasons. One – marketing is still taking [...]

Read Full Post »

Next »

Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.