Posted in CRM, Open Source, Social Business, SugarCRM, social CRM, social media, twitter, web 2.0 on Aug 23rd, 2010 1 Comment »
As part of the marketing team at SugarCRM, I am charged with defining and communicating our social CRM strategy. And interestingly, I do so on two levels – what we sell as a social CRM provider and what we DO as a social savvy company.
Both are very related actually. And in an unusual manner for [...]
Posted in CRM, Open Source, SugarCRM on Jul 15th, 2010 6 Comments »
Outsiders Note: This is the first Outsiders post by SugarCRM CEO Larry Augustin. As Larry explains below – the immense buzz around SugarCRM’s landmark release of Sugar 6 revived some questions around SugarCRM’s role and influence as an open source company. With such a long and storied history in the open source movement, I thought [...]
Posted in Application Design, CRM, Open Source, Social Business, SugarCRM, social CRM on Jun 30th, 2010 No Comments »
Sometimes, the simplest technology change can enable the most profound change in business processes. I just had a talk with our new CMO Nick Halsey about something that we have not really talked much about leading up to the Sugar 6 launch.
And this seemingly insignificant change can potentially enable many of our existing customers to [...]
Posted in CRM, Conferences, Open Source, SugarCRM, social CRM on Jun 7th, 2010 No Comments »
First off, I want to thank Mitch for all the great posts, ideas and conversations on Outsiders while I’ve been traveling. Mitch is truly one of the brightest minds in CRM and we’re lucky to have him writing and contributing to the greater conversation. Seriously, awesome stuff man!
OK, as I get back into the swing [...]
Posted in CRM, Open Source, SaaS, SugarCRM, salesforce.com on May 24th, 2010 No Comments »
As a former analyst, one of the highlights of traveling and interacting with our partners is that I get to listen to a lot of stories about the realities of the varied markets in which we operate. Talking about our recent events in Lisbon and Madrid, SugarCRM co-founder Clint Oram made an interesting discovery about [...]
Posted in Application Design, CRM, Open Source, SaaS, SugarCRM, cloud computing, salesforce.com on May 3rd, 2010 2 Comments »
I wanted to get a “Jump the Shark” type reference in the title of this post – but it didn’t make sense, and frankly is a pretty played out term.
Anyway…Sage Software has just announced that they are going to make their applications available in the cloud on Amazon Web Services (AWS).
Hmmmm…
To me, what Sage has [...]
Posted in Application Design, CRM, Open Source, SaaS, SugarCRM, cloud computing, salesforce.com on Apr 27th, 2010 No Comments »
I am sure I speak for a lot of us here at SugarCRM and in the apps business in general when I say that I was waiting with considerable anticipation when rumors of a Salesforce.com and VMWare partnership began surfacing last month.
The potential here, to be honest, was huge. Was Salesforce.com FINALLY going to let [...]
Posted in CRM, Conferences, Open Source, SugarCRM, social media on Apr 1st, 2010 No Comments »
The day after the close of a quarter (and a GREAT one at that) is traditionally a more relaxed day in the office. I WISH. So much is going on, especially with SugarCon just around the corner. And one of the reasons to attend SugarCon is to learn more about the business benefits of CRM [...]
Posted in CRM, Conferences, Open Source, SugarCRM, cloud computing on Mar 31st, 2010 1 Comment »
The nature of just what defines “CRM data” is changing. It would be nice to think that we can store EVERYTHING that has to do with your customer interactions inside a CRM system in a native fashion. But as we know, this is simply not the case. We deal with all sorts of essential documents: [...]
Posted in CRM, Conferences, Open Source, SugarCRM, cloud computing, social CRM, web 2.0 on Mar 25th, 2010 4 Comments »
CRM takes on many faces, and encompasses a lot of different technologies. We would be ridiculously arrogant, and wrong, to assume that our solution was the only way to manage a CRM initiative. When at the optimal stage, CRM systems are hitting on all cylinders by not being one piece of technology but rather many [...]
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