Posted in Random, SugarCRM on Jan 22nd, 2009 No Comments »
The SugarCRM culture is a lot like a bike racing team – you need speed, power and agility to win – but you also need to be able to rely on each other to get ahead. So, SugarCRM is the sponsor of the Los Gatos Bicycle Racing Club – who was just named Club of [...]
Posted in Random on Jan 20th, 2009 2 Comments »
On the day our 44th president gets sworn in, I couldn’t help but take note of the never-ending list of those entrepreneurs that are looking to make a sweet penny. I even came across one blog from a former colleague of mine at CRM magazine, detailing an Obama-based promotion for LASIK eye surgery…does it get [...]
Posted in Random on Jan 15th, 2009 2 Comments »
Aaaahhhh, you’ve got to love Starbucks. The branding/marketing machine is at it again. Before I begin, I’ll fully disclose that I’m not a fan of Starbucks, simply because I think paying some God awful amount of money for a cup of coffee is ridiculous (I realize I’m probably part of the minority here). That still [...]
Posted in CRM, Random on Jan 9th, 2009 No Comments »
Colin’s latest blog got me thinking, coupled with a very interesting conversation I had with our CEO John Roberts yesterday. In this economy, price wars are bound to happen – so those organizations counting on price as a differentiator have to look elsewhere. And where else does differentiation come but by offering a unique experience. [...]
Posted in Open Source, Random on Jan 7th, 2009 No Comments »
Before hitting Europe for my holiday break, I pondered getting a Linux-based netbook for my trip. After all, it was lighter and easier to carry around and move through airport security, and had everything I needed to stay connected to my world back home. Plus, at $300 on sale at Target of all places, it [...]
Posted in Apple, Random on Jan 6th, 2009 No Comments »
I had to share this hilarious video clip from those satire geniuses The Onion. With a perfect pitch stab at the Macworld event going on right now, the piece makes a great statement about how marketing has trumped actual usefulness in some cases when it comes to hip new gadgets… Sad thing is, I could [...]
Posted in Random, SugarCRM, web 2.0 on Jan 5th, 2009 No Comments »
I am back in the offices here at Sugar HQ after a much-needed break and vacation. The past year was interesting, to say the least, and I am sure a lot of us are looking to 2009 to begin with some positive news… For the Outsiders crew, our break ended with us noticing that the [...]
Posted in CRM, Random on Dec 19th, 2008 5 Comments »
We live in an online world…so I was surprised that when I went our for my weekly checking of my mailbox (yes, weekly, like I said – online world), about 50 catalogs slipped out of the box to the ground…Ugh. I don’t know a single person that is still ordering out of catalogs…e-commerce has pretty [...]
Posted in Random, social media, web 2.0 on Dec 16th, 2008 No Comments »
OK, so I could not work “Have it Your Way” into the title…and saying Burger Kings viral marketing is “Well Done” because even I have standards when it comes to bad puns. But after checking out Burger King’s latest marketing concept “Flame” I have to hand it to them – this is a great campaign. [...]
Posted in Random on Dec 3rd, 2008 No Comments »
Looking over my blog roll, a lot of my marketing-related feeds are reviewing the results and relative success of the retail holidays we just saw. Black Friday and our new little retail pseudo-holiday – Cyber Monday. What? Black Friday is an established concept – a tradition if you will, and one I’ve avoided for all [...]
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