Posted in CRM, social CRM, Uncategorized on Jan 9th, 2012 7 Comments »
By Chris Bucholtz This is the fifth year that I’ve compiled a list of the best CRM blogs, and the trend is clear: more and better blogs on the topic of CRM are out there than ever before. In 2008, it was a struggle to find 20 good blogs on CRM; now, there are so [...]
Posted in Social Business, social CRM, SugarCRM on Nov 3rd, 2011 No Comments »
By Chris Bucholtz Social media and social CRM are the kinds of things that offer multiple points of value. People who have their throwback CRM hats screwed on too tightly tend to see the formula as data+SCRM=sales dollars as the only metric, which isn’t exactly right. There are other benefits to engaging in SCRM – [...]
Posted in CRM, social CRM, social media on Oct 17th, 2011 2 Comments »
By Chris Bucholtz As I keep saying, there are as many ways to use social media for your business as there are businesses. The best way to use it, of course, will be based on the behavior of your business and on the behavior of your customers. It will not be based so much on [...]
Posted in social CRM on Oct 4th, 2011 No Comments »
A few years ago, when I worked over in San Francisco, I would occasionally commute using the “casual car pool” system – in other words, at a designated congregation point, I’d get into a vehicle with a total stranger so that person could save bridge toll and I could save bus money. It was less [...]
Posted in social CRM on Sep 29th, 2011 1 Comment »
(Editor’s note: chatting around the office can result in outbursts of coherence like this one, from David Bockian, who recapitulates this story and distills it to its essence – and even mentions ferrets in the process – the editor) If you make a business decision that causes your customers to say, “What were you thinking?”— [...]
Posted in social CRM on Aug 11th, 2011 No Comments »
Talking to the big brains at CRM Evolution in New York this week was at once refreshing and frustrating. It’s refreshing that people are thinking so hard about what customer relationship management could evolve into, how deeply it can spread into an organization, and how many business people will nod their heads when they hear [...]
Posted in CRM, social CRM, social media, twitter on Aug 9th, 2011 No Comments »
Jonathan Stark is currently running a very interesting Social sharing experiment. He has published his Starbucks card for anyone to download onto their smartphone, and is allowing people to buy coffee on him. Really. No Joke. The Mobile Applications consultant, from Providence, R.I., has asked that people keep their purchases to $3 or less and [...]
Posted in cloud computing, CRM, social CRM, social media, SugarCRM, twitter, Uncategorized on Jul 25th, 2011 2 Comments »
Now that CRM is going Social and your activities are being streamed live into people’s work lives, it’s even more important to remember that you don’t have to (and in some cases definitely shouldn’t) share everything in your social media streams. For years we have been told Information Exchange is great and that knowledge shared [...]
Posted in CRM, Open Source, social CRM, SugarCRM, Uncategorized on Jul 6th, 2011 3 Comments »
Have you ever wanted to add an RSS or Blog feed to your SugarCRM Home screen? Simply click on “Add Sugar Dashlets” at the top right of your home screen and click on the Web tab. Enter the URL of the RSS/Blog feed (e.g. www.sugaruk.co.uk/blog/feed) into the News Feed box and click “Add“. It will [...]
Posted in CRM, social CRM, social media, SugarCRM, Uncategorized on Jun 16th, 2011 No Comments »
We all know that our CRM systems contain all the relationship information about who you are dealing with, what actvities you have done to date with them, what communications have been made between your organisation and theirs, as well as how they connect and relate to other individuals’ records within your CRM system. But relationships [...]
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