Archive for the 'social media' Category


It is amazing how quickly the marketplace around “social” fragmented into different focus areas. I guess this is to be expected. I mean, the nature of social media is pretty darn fragmented as it is. So it follows suit that the supporting market break off into several directions. I have had a lot of mildly [...]

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Well, maybe the title is a bit misleading. The title of this post describes the results of my monthly poll for February (on hiatus this month as I’ll be primarily be using all of my social media mettle to get as many of my analyst, press, users, parts etc. in my universe to come together [...]

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Looking back over my last few posts – a few things jumped out at me. What is normally a blog containing (what I’d like to think of as) useful thoughts on CRM and customer strategy, has become to the casual observer an advertising channel for what some would see as a vendor’s user conference.
That is [...]

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Wanna come check out all the awesome sessions and killer events at SugarCon?  (I know I am stoked for the evening event at the Academy of Sciences – we literally have the whole place to ourselves – sweet!)
How would you like to do all this for FREE?
Yes, Free.
Simply get on Twitter – and tell us [...]

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First, please allow me to introduce myself; Mitch Lieberman here, making a guest appearance on CRM Outsiders. Some of you may know me already, and for some I am an unknown. I do lots of different things for SugarCRM, among them is to beat up the regular author of this blog, asking him to write [...]

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I just had a series of great calls with analysts today, including the always erudite Denis Pombriant. And I also met with the founders of a cool new company called BeRelevant. Both these meetings got me thinking, as usual.
Denis and I had a great talk about getting back to the business value of CRM – [...]

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I had a very interesting talk with one of our great Sugar users, Martin Umeh who is a sales manager at Control Technology. Apart from having an awesome name, Martin is a very bright guy when it comes to CRM adoption, and just has a great sales mind.
We were discussing the fact that major telco [...]

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I am supposed to be finishing up a slide deck for a conference speech I am giving (which was due on Friday) and also extending invites to customers for SugarCon (maybe if some of you readers register I can kill at least two birds here – please?). But in my usual scatterbrained manner I was [...]

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A small side conversation I had with some of the participants in the Social SCM Summit in DC this week revolved around successful social CRM strategies. I know, isn’t that the whole reason we braved the snow in the first place? But this was more of a discussion around what intangibles are involved in successful [...]

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I am just sitting back in my hotel room and taking stock after day one of a great Social CRM Summit put on by Paul Greenberg and his group of CRM Experts at BPT partners here in DC. Now, apart from being essentially snowed in indefinitely, I am really glad I came.
We had some great [...]

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