Archive for the 'Uncategorized' Category


To Adapt means to make suitable or to adjust to requirements or new/different conditions
To Adopt means to to choose or take as one’s own
My objective is not to make CRM Outsiders a weekly lesson in Etymology nor definitions of commonly used words. That said, I sense that some of the infighting regarding definitions breaks down [...]

Read Full Post »


I have been a bit distracted for the past few days, thinking about a few projects I am working on, as well as trying to create some original content for a client. I have been able to spend a little time reading, though not as much time as I would like. One thing I have [...]

Read Full Post »


A shout out to our sponsors to start this post, as it has absolutely nothing whatsoever to do with CRM, Social CRM or anything even close. SugarCRM supports this venue so Martin and I can wax poetic about topics that folks who think about CRM for 90% of our business lives can offer a different [...]

Read Full Post »


In Part I of this series (it was not a series before, but now that there is a Part II…) I started to dissect a research paper, highlighted by Irving Wladawsky-Berger, where he tackles the topic of “IT in the age of the Cloud”. Mr. Wladawsky-Berger references a study on The Future [...]

Read Full Post »

Influence(r) Retort


By now, many of you have probably noticed (or ignored) the Fast Company Influencer Project, an attempt to measure and analyze influence via Twitter. It is an experiment gone awry. According to the Fast Company Editor, Bob Safian, this is what it is about:
The big-picture goal of this project, editorially, is not a popularity [...]

Read Full Post »


Note:  This is the first in a series of posts on Outsiders by SugarCRM co-founder Clint Oram. I wanted Clint to share his ideas and vision around some very “Sugar specific” business and technology issues. Mitch and I have found a nice bit of objectivity, or as close to it, here on the blog – [...]

Read Full Post »


The New York Times published an article May 31, the story about a towing company which hauled a car from an apartment complex parking lot. According to the car owner, he did have a permit to park there, the owner then went to the Internet for revenge. The Owner created a Facebook fan page [...]

Read Full Post »


The Tinkerbell effect describes those things that exist only because people believe in them (source wikipedia). I suppose I could make this really controversial and slam Social CRM as simply in existence due to vendors, and people like me who talk about it. It would be quite easy to simply state [...]

Read Full Post »


Laurence Buchanan wrote a great piece “Measuring the ROI of Social CRM“, one worth reading. In the article, Laurence brought back to the forefront a topic, also addressed earlier this year by Mike Boysen, “The ROI of CRM (and Social CRM).” While ROI traditionally stands for “Return on Investment”, as it should, I would like [...]

Read Full Post »


(note: This is Mitch’s first post as an actual “outsider.” Mitch left SugarCRM a couple weeks ago to pursue his passion for social media and helping others find their way though the web 2.0 maze. As Mitch strikes new ground on his own, I have invited him to share his thoughts and experiences here. Fortunately [...]

Read Full Post »

Next »