Posted in Social Business, social media, Uncategorized on Sep 27th, 2010 1 Comment »
Without dragging us all back to a debate on the definition of Social CRM, it might be a good time to re-open the whole ‘control versus ownership’ part of the conversation. Back in July 2009, Paul Greenberg put his stake in the ground definition of Social CRM. During the year that followed, some took issue [...]
Posted in social media, web 2.0 on May 15th, 2009 3 Comments »
While Hulu may have some ad revenue issues based on the fact that it has no real idea of how many viewers it gets every month, one thing is clear. In the Google age, ad revenue models are changing. With sites like Hulu and even Youtube, the technology has advance too far beyond any real [...]
Posted in CRM, social media, web 2.0 on May 7th, 2009 1 Comment »
During a down economy, online advertising has taken a hit, with many marketers now questioning their effectiveness. Companies are changing payment models and measurement systems for the ads and commissioning research in a bid to breathe new life into the format. So today, I took note of an announcement by a company called VideoEgg, which [...]
Posted in CRM on Feb 13th, 2009 No Comments »
So speaking of advertising, it’s few and far between when an add catches my attention like this one did. But I love Hulu.com’s latest foray into advertising for many reasons. The company is a multi-channel, marketing whiz, and knows exactly how to tailor itself not just towards younger generations, but older, perhaps less Internet-savvy ones [...]
Posted in CRM, social media, web 2.0 on Jan 30th, 2009 No Comments »
In many ways, the Super Bowl has reached the pinnacle of advertising and marketing, both in terms of price ($3 million for a 30-second spot), and now in terms of multi-channel marketing. Interactive ads, new search strategies, Web-only outtakes, and social networking are all part of the new array that marketers have at their disposal [...]
Posted in web 2.0 on Oct 16th, 2008 No Comments »
It’s funny how certain mediums won’t ever die. Thanks to Web 2.0 and some of the concepts surrounding viral marketing, radio, which many had left for dead due to declining advertising rates, has received a breathe of fresh air. According to an article in today’s Wall Street Journal, online radio advertising is rising at a [...]
Posted in Application Design, CRM, Open Source on Dec 20th, 2007 No Comments »
I read an interesting article in the New Yorker today – noting that online sales are still only about three percent of total holiday sales. (I don’t have a link – yes, I actually read print publications.) But it did note how the web has become an integral part of the shopping experience, during the [...]
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