I consider myself a pretty big sports fan, so when I heard of the recent story circulating that Nike confiscated the recordings of Xavier basketball player Jordan Crawford putting a vicious dunk on Lebron James during a pickup game to possibly protect their branding machine, I saw I nice tie in with Web 2.0 and [...]

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Kodak: Winds of Change


A friend of mine that works for Nokia recently forwarded me these videos from rival Kodak, which among other things, caught my attention for their degree of honesty and humor around a company that had seriously lost touch with consumers. Here’s a great example of a business rebranding, or reinventing itself to the consumer, and [...]

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I had an interesting conversation over the weekend about some of the topics I’ve blogged about in the past – namely the “Twintern” concept and the notions around leveraging Twitter and social media not as a closing point, but as a demand generation vehicle. Someone in the conversation brought up a good point: It is [...]

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Branding 2.0


I was speaking with more customers today for sales reference calls, including one customer that operates in the healthcare/pharmaceutical industry. Industry-related CRM issues abounded during the conversation, including that of branding. My mother works for a doctor’s office, and I hear stories of the office being bombarded by nearly as many sales reps as needy [...]

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I just got off a very long and intense call with a new reseller (I’ll have more to say soon, but for now, mum’s the word), and a lot of the discussion was about “how to identify the right SugarCRM prospect.” Now, anyone can use SugarCRM – really. You want low cost CRM? SugarCRM is [...]

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Ok, I get that Mac users LOVE their Macs. And I get that Macworld always winds up spitting out some gimmicky amalgamation of hipster geekdom. But this is too much… After Steve Jobs pulled the Macbook Air out of a manila envelope, these Mac enthusiasts and amateur designers created a fleece laptop holder that looks [...]

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Watching playoff football this weekend, I was depressed for many reasons. For one, the Patriots didn’t lose (Is anyone actually rooting for them at this point?) And while all the remaining teams I like the least lost, they were all the teams with the best chances of winning over the Patriots. But what I also [...]

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When people were telling me the Nintendo Wii was going to be THE holiday gift this year, I was skeptical. After all, it has been available for some time, and there were a lot of other options : the iPod touch, iPhone, something Elmo? But when I visited my siblings – who all have young [...]

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